Business Acumen for Designers

Are you ready to take your design career to the next level?

This self-paced, online course is tailored for designers who want to go beyond aesthetics and sharpen their business acumen. Whether you're just starting out or already established in your career, learning how to speak the language of business is critical to advancing as a design professional. You’ll gain the confidence to lead projects, present ideas that align with business goals, and manage clients or stakeholders effectively.

$269

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What's included

7 Modules
Completion Certificate
Check-point quizzes
30-minute coaching session

Become a strategic partner

Learn how to align your creative expertise with business strategy, transforming yourself into a trusted, strategic partner for your clients and stakeholders.

Go beyond visuals

Learn to leverage business acumen to create designs that are not only appealing but also drive tangible business results and strategic value.

Curriculum

Module 1:

Introduction to Business for Designers

Gain a foundational understanding of how businesses operate. In this introductory section, you'll explore key business concepts, including organizational structure, revenue generation, and the basics of business strategy, setting the stage for informed and strategic design decisions.

Module 2:

Understanding Business Fundamentals

Learn the essential business fundamentals that shape successful product and UX design. This section covers key concepts such as market analysis, business models, and value propositions to help you align design decisions with business goals.

Module 3:

Aligning with Business Strategy

Discover how to align design decisions with business strategy to drive impact. In this section, you'll learn how to connect user experience goals with broader business objectives, ensuring your work supports long-term growth and success.

Module 4:

Stakeholder Communication and Collaboration

Master the art of effective communication and collaboration with stakeholders. This section focuses on building strong relationships, facilitating productive discussions, and navigating diverse perspectives to create alignment and drive successful outcomes in UX and product design projects.

Module 5:

Prioritization and Decision-Making

Learn the critical skills of prioritization and decision-making in the design process. This section covers techniques for evaluating trade-offs, balancing user needs with business goals, and making informed choices that drive the greatest impact.

Module 6:

Designing for the Bottom Line

Explore how design directly influences a company's bottom line. In this section, you'll learn strategies for creating user experiences that not only meet customer needs but also drive revenue, reduce costs, and contribute to overall business success.

Module 7:

Competitive Advantage Through Design

Unlock the power of design to create a competitive advantage. This section explores how innovative, user-centered design can differentiate products in the market, strengthen brand identity, and drive long-term business growth.